Hello, I’m Sarah…

I transform collections into market leaders. 

With over 25 years’ specialist experience in lingerie, swimwear, nightwear, and activewear, I work with established brands, global retailers, and offshore manufacturers to create beautiful, functional products that perform - commercially and creatively.

A strategic and inspirational leader, I blend design expertise with a sharp commercial eye. I’m passionate about solving complex challenges, elevating quality, and delivering scalable solutions that drive sales and strengthen brand identity. My collaborative, people-first style builds trust and sparks innovation — without sacrificing individuality or creative integrity.

From concept direction through sourcing, sampling, technical, and production, I offer hands-on, end-to-end support tailored to your business needs - whether you’re optimising an existing range, refreshing a core category, or scaling for new market opportunities.

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Interested in working together?

If you're looking for a trusted development partner who understands both creative and commercial drivers - and knows how to bring them together to deliver exceptional product - let’s talk.